In recent years, consumer concerns about sugar intake have created a macrotrend of healthier beverages. As a result, the beverage industry has seen natural sweeteners like stevia evolve and become more widely used.

Whether for new product launches or reformulations, natural zero-calorie sweeteners like stevia and erythritol are gaining ground in the beverage market, says Melanie Goulson, sweetness applications leader for Cargill, Minneapolis.

Developed by a board-certified clinical neuroscientist, ON Beverages’ ON Powered Refreshment functional drinks feature a blend of ornithine, caffeine from tea leaf extract, and B vitamins for energy.

After originally introducing its Starbucks Refreshers brand in 2012, Starbucks Coffee Co. now has reformulated and repackaged the juice drinks.

Blossom Water LLC launched a line of same-named enhanced waters.

Zevia reformulated its line of carbonated soft drinks (CSDs) with a new, all-natural sweetening system.

Zevia, Culver City, Calif., announced that it is reformulating its line of carbonated soft drinks (CSDs) with a new, all-natural sweetening system.

Pyure Brands launched a commercial-grade U.S. Department of Agriculture (USDA) certified organic and Non-GMO Project verified erythritol as a healthy alternative to sugar, high-fructose corn syrup and artificial sweeteners.

Bai Brands LLC introduced its first summer seasonal beverage: Bai5 Molokai Coconut.