Articles Tagged with ''beverage partnerships''

The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.

At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.

In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

The Water Guy provides water and coffee services to residential and commercial customers.

The transaction is subject to customary closing conditions, including approval by a majority of CBA’s shareholders not affiliated with A-B and certain regulatory approvals, and is expected to close in 2020.

The investment gives Molson Coors a stake in new products launched by L.A. Libations and the agreement gives Molson Coors access to brand creation and building, and consulting/insights services from L.A. Libations.

With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.

D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.