To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.

Americans are used to greeting pizza deliverymen at their doors, but a new smartphone app is bringing delivery into a new realm.

Living Essentials LLC, Farmington Hills, Mich., kicked off its new “Yummification” video contest, which invites fans to create a video of their favorite way to mix a 5-Hour Energy shot with an everyday beverage.

SodaStream USA, Mount Laurel, N.J., is continuing its ongoing mission to empower consumers by launching the Ultimate Mixologist Contest.

Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.

7-Eleven Inc., Dallas, added the new Sprite 6 Mix by LeBron James Slurpee to its lineup of frozen beverages lineup. Inspired by the limited-edition Sprite flavor developed between The Coca-Cola Co. and the NBA superstar, the new Slurpee also features the taste of traditional Sprite mixed with cherry and orange flavors, the company says.

Gatorade, a brand of Purchase, N.Y.-based PepsiCo Inc., launched “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to “unreal” performances on the pitch. Winners will receive a unique soccer experience at iconic “football” clubs including FC Barcelona, AC Milan, Liverpool, Arsenal, Boca Juniors and the Brazilian Football Confederation.

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., will make its Mtn Dew Baja Blast carbonated soft drink available at retail for the first time.

Austin, Texas-based Big Red Inc. partnered with scorebig.com to give away thousands of dollars in ticket vouchers to Big Red fans.

Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.