Best beard photos earn prizes, support good causes
June 5, 2020
With the mission to spread positivity, inspire and entertain people, and most importantly, support the bartender community, Reyka Vodka launched a new campaign — Beard of the Week.
PepsiCo launched Hello Goodness, a fleet of self-driving robots that contain snacks and beverages for college students. Rapper Pusha-T and 1800 Tequila launched a new recording and artist discovery platform. Pizza Hut announced it will continue to expand its category-first beer delivery program.
Smirnoff, a brand of Diageo North America, Norwalk, Conn., and its Smirnoff Seltzer brand announced the launch of a national contest for those traveling via airplane and the “middle seat” this holiday season. Smirnoff Seltzer saw an opportunity to bring its campaign hashtag #FunofaKind experience and take a stand for middle-seaters, it says.
Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.
Limited-edition Liquid Ice America available throughout the summer
June 2, 2017
New Hyde Park, N.Y.-based Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America.
Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., partnering with Grammy-nominated country music star Chris Young, announced the winner for its 2017 Folgers Jingle Contest.
Citrus, dark-fruit flavored CSD to be permanent variety
July 18, 2016
For the past three months, consumers have engaged in a passionate election: DEWcision 2016. Members of DEW Nation have cast their votes for either MTN DEW Baja Blast or MTN DEW Pitch Black, two specialty flavors that developed cult followings over the years, the company says.