Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is saying #AdiosAmigo to The Most Interesting Man in the World, as he heads on a one-way Mission to Mars. The latest spot from Dos Equis, Mission to Mars, will be the last commercial featuring actor Jonathan Goldsmith as The Most Interesting Man in the World. 

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage consumers to celebrate with Dos Equis and enter for a chance to win items from the Most Interesting Man’s collection of worldly possessions guaranteed to upgrade any Cinco de Mayo Celebration, the company says.

Today, New York-based Heineken USA announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers 21 and older in select markets via Facebook and Twitter. The campaign aims to connect fans in social settings through social media in Los Angeles, Chicago, San Francisco and Houston by offering a free Heineken, Heineken Light or Dos Equis at restaurants and bars partnered with Gratafy. 

White Plains, N.Y.-based Heineken USA’s Dos Equis brand announced the debut of its limited-edition variety pack: Exploration. The mix pack is designed to appeal to consumers who seek more interesting and legendary experiences, the company says.

Heineken USA announced the return of the Beers of Mexico variety pack. Joining the mix this year is Dos Equis Roja, a distinctive red lager crafted with Mexican malted barley and hops.

The Coca-Cola Co.’s Fuze brand is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas.

White Plains, N.Y.-based Heineken USA announces the return of the Beers of Mexicovariety pack. Joining the mix this year is Dos Equis Roja, a distinctive red lager crafted with Mexican malted barley and hops. This latest version of the Beers of Mexico pack will be available in 12- and 24-packs starting Aug. 1.

As beer consumers have been looking to trade up and explore new flavors, the imported beer segment has been enjoying growth. In fact, the imported beer segment grew about 8.4 percent in dollar sales in the 52 weeks ending Dec. 28, 2014, in channels measured by Chicago-based Information Resources Inc.

Heineken USA is bringing back its Beers of Mexico Fiesta Pack with a limited-edition offering of Dos Equis Azul, a signature lager featuring golden wheat and blue agave nectar, along with Dos Equis Lager, Tecate and Sol Mexican beers.

As premiumization continues to impact the beer market, imported beers have found favor with consumers.