AB InBev holds the No. 1 spot for the second year in a row
June 10, 2019
The companies on Beverage Industry’s Top 100 Beverage Companies of 2018 all are dedicated to giving consumers the best experience possible, whether it be through new product development or eye-catching packaging. The editor’s invite you to take a closer look at the top global beverage brands, top cap ex spenders, top social media brands and much more.
The new in-depth study examined state-level alcohol tax receipts and per capita alcohol sales in Colorado, Washington state and Oregon for the two years prior to recreational marijuana legalization and up to three to four years post-legalization.
Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.
When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.