Bottled water company unveiled new integrated marketing campaign during quarter
July 25, 2019
Essentia, Bothell, Wash., ended the 2019 second quarter with $67 million sales, based on sales data from Information Resources Inc. (IRI) ending June 16. Finishing with $22 million above the second quarter of 2018, an increase of 47 percent, this represents the company’s most successful quarter, it adds.
Essentia Water, Bothell, Wash., announced that it continued to generate accelerated growth at retail during the final quarter of 2018, marking a strong conclusion to the brand’s most successful year-to-date, it says.
POM Winderful extends partnership with NBC's "American Ninja Warrior"
July 14, 2017
In celebration of the nation’s first solar eclipse in 99 years, which will take place Aug. 21, Backwards Distilling is inviting consumers to enjoy a vodka that is equally rare.
Investment supports bottled water brand’s market expansion
September 4, 2014
Essentia Water LLC, Bothell, Wash., secured a private placement investment led by Castanea Partners, a Newton, Mass.-based private equity firm that owned Fuze Beverage prior to its sale to The Coca-Cola Co., Atlanta.
Functional water brand launches Soulshine ticket giveaway on Facebook
June 11, 2014
Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.
Promotion invites fans to share inspirational pictures for health and happiness
October 7, 2013
Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.
Shortly after the launch of Essentia fortified water in 1998, President and Chief Executive Officer Ken Uptain realized that the consumer market was not ready for it.
50-day contest awards daily winners with hydration prize packs
June 24, 2013
Bothell, Wash.-based Essentia Water kicked off its Super Summer Hydration Giveaway on June 21. The 50-day online promotion runs through Aug. 9 and is hosted at www.essentiawater.com/super and on Essentia’s Facebook page.