In March, Big Easy Blends will expand its line of pre-mixed cocktails in pouches with three new 100-calorie flavors.

 Beam Inc. launched Skinnyminis, a four-pack offering of the Skinnygirl Margarita ready-to-serve cocktail in 200-ml barrier polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics.  

CountryGirl Cocktails launched same-named ready-to-serve, low-calorie Lemonade, Peach Sweet Tea and Margarita cocktails.

Beam Inc.’s Skinnygirl brand expanded upon its Margarita ready-to-serve cocktail with a new White Peach Margarita offering.

Jose Cuervo, a brand of Tequila Cuervo La Rojeña S.A. de C.V. that is produced by Heublein in the United States, added Wild Berry Light Margarita to its lineup.

Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Bud Light lineup with the introduction of Bud Light Lime “Lime-A-Rita.”

Powell & Mahoney introduced a low-calorie, non-alcohol cocktail mixer for consumers looking to control their weight.

Go Cocktails! sugar-free cocktail mixers are low-calorie, low-carbohydrate and gluten free with five calories in each single-serve packet.

Launched by importer International Spirits LLC, Ivana B Skinny cocktails are wine-based, producing a sweeter taste with lower calories, the company says.

Tres Agaves Products Inc. launched a shelf-stable U.S. Department of Agriculture-certified organic Margarita Mix.