New beverage release in conjunction with green tea tasting experience
January 12, 2015
In celebration of National Hot Tea Month, Starbucks Coffee Co. brand Teavana released its newest handcrafted variety: Winterberry Green Tea Blend. Available in all Teavana stores, Winterberry is a blend of green tea infused with hints of strawberry and citrus, the Seattle-based company says.
Starbucks opens Teavana Fine Teas + Tea Bar in Chicago
April 29, 2014
Seattle-based Starbucks Coffee Co. launched Teavana Oprah Chai Tea. The tea beverage was developed by Oprah Winfrey in collaboration with Teavana’s leading tea teaologist and features a blend of cinnamon, ginger, cardamom and cloves with loose-leaf black tea and rooibos, the company says. Teavana Oprah Chai Tea is available as a handcrafted latte or loose-leaf tea at participating Starbucks stores across the United States and Canada and as loose-leaf tea and brewed tea at Teavana stores in the same regions.
Following Seattle-based Starbucks Coffee Co.’s acquisition of Atlanta-based Teavana Holdings Inc. at the end of 2012, the tea industry is waiting for the hot tea segment to boom, according to experts.
Seattle-based Starbucks Coffee Co. announced the formal closure of its acquisition of Atlanta-based Teavana Holdings Inc. on Dec. 31, 2012, making the brand a wholly owned subsidiary of Starbucks and the newest member of its emerging brands portfolio.