Achieving success in a crowded market is a task that goes beyond producing a quality product, and is one that Stillhouse Spirits Co., Los Angeles, has been able to achieve.
Nashville-based Bonnie Rose, a new Tennessee white corn whiskey with a southern vibe, launched two new, natural flavors: Orange Peel and Spiced Apple, both with a suggested retail price of $18.99. Inspired by the legend of Bonnie Rose, the new brand makes its premiere in her favorite city, Nashville, and rolls out nationally immediately following, the company says.
After roughly 10 months of being overly cautious about what I eat and drink, later this month I finally can consume what I want, within reason of course.
In HBO’s “Game of Thrones” series, various characters have tried to battle their way to claim the Iron Throne using everything from brute force to social cunning. Within the spirits industry, the battle for the throne has been a bit more civilized, but, nonetheless, the alcohol category now has a new king.
At InterBev last month, I attended an educational session about alcohol trends called “Where did my drink go?” presented by Nik Modi, managing director at RBC Capital Markets, New York.
Hard ciders were popular in the United Kingdom for years before reaching the mainstream U.S. market. Likewise, stevia was used as a sweetener in Japan for decades before getting approval as a safe food additive in the United States in the form of Rebaudioside A, according to Cargill. Many trends are born overseas and eventually make their way to the U.S. market. But that doesn’t mean Americans can’t be trendsetters too.