New sessionable available in Fall Orchard Sampler Variety Pack
August 16, 2016
Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the launch of Easy Apple, its newest less-sweet hard cider. Easy Apple offers consumers an easy-drinking hard cider option from Angry Orchard that’s lower in calories and sessionable, the company says. The hard cider will be introduced in six-packs in select states this month, includingWashington State,Oregon,Idaho,Montana,ArkansasandRhode Island. Easy Apple also will be available nationwide in the Angry Orchard Fall Orchard Sampler Variety Pack, it adds.
Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the release of a new year-round specialty hard cider: Walden Hollow. It is the first cider from Angry Orchard to be exclusively made with apple varieties from New York State, including varieties from last year's harvest at the Angry Orchard in New York's Hudson Valley and heirloom apples from other local orchards, the company says.
Although hard cider stems from a smaller market share of the beer category, the hard cider segment continues to outpace the beer category as a whole, according to this year's beer market report.
The Boston Beer Co. Inc., Boston, reported second quarter 2015 net revenue of $252.2 million, an increase of $20.6 million or 9 percent versus the same period last year. This increase is mainly due to core shipment growth of 7 percent, the company says.
The Boston Beer Co. Boston, reported its first-quarter 2015 net revenue at $199.5 million, which is an increase of $15.7 million, or 8.5 percent, compared with the same period last year, the company says. The increase is mainly due to core shipment growth of 6 percent, it says. Net income for the first quarter was $13.7 million, or $1 per diluted share, an increase of $5.4 million, or 38 cents per diluted share, from the first quarter of last year, it reports. This increase was primarily due to shipment increases and slightly improved gross margins, it explains.
The Boston Beer Co.’s Angry Orchard brand recently released two new hard ciders: a year-round offering and seasonal variety. Hop’n Mad Apple joins the year-round portfolio as the brand’s first hopped cider.