New labels for premium bourbon and rye whiskey lines feature detailed turkey illustration
December 2, 2015
Wild Turkey, a brand of San Francisco-based Campari America, a division of Gruppo Campari, debuted a new look for its premium bourbon and rye whiskey range. Although no changes were made to the liquid, Wild Turkey designed the new packaging for its global line of products to better reflect the core values of the brand, it says. A new, detailed turkey illustration now can be found on every expression, most prominently displayed on Wild Turkey 101, and depicts a spirited bird that is authentic, proud, and bold, it adds.
Georgetown Trading Co. launched Pow-wow Botanical Rye, which is a straight rye whiskey that is infused in small batches with saffron, orange peel and other whole botanicals.
With a family lineage that includes great-grandfather Jim Beam, seventh-generation Beam master distiller Fred Noe is loyal to the bourbon traditions set by his family.