Monk fruit concentrate helps brand reduce sugar by average of 40%
July 28, 2022
Capri Sun, a brand of Kraft Heinz Co., Chicago, announced the roll-out of its original juice drink pouches with an average of 40% less sugar than the current product. Each single serving now will have on average, 8 grams of total sugars and 5 gram of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.
With a mission to take sugar out of society, Swoon, the zero-sugar beverage company, believes that healthy living starts by consumers replacing their favorite sugary drinks — without sacrificing sweetness.
As health-and-wellness innovations proliferate in the beverage industry, stevia, monk fruit, allulose and erythritol are seeing increased usage in U.S. beverage new product launches.
Founded in 2015 from a dorm room by Jordan DeCicco, Super Coffee offers a portfolio of better-for-you caffeinated beverages sweetened with monk fruit and containing L-theanine and MCT for sustained energy with healthy benefits.
With consumers paying more attention to their overall health by curtailing sugar, consumers’ positive perceptions of natural, non-GMO plant-based sweeteners like stevia and monk fruit have contributed to $5 billion in sweetener category growth.
Hard Bubbly line sweetened with monk fruit, 330-ml aluminum bottles added
September 11, 2020
Miami-based FUN WINE introduced a 330-ml aluminum bottle created specially to handle the chemical characteristics of the wine. FUN WINE currently is sold in 750-ml glass bottles and 250-ml slim cans ahead of its fourth quarter introduction of the new 330-ml aluminum bottles.
When it comes to sweetening solutions like stevia, erythritol and monk fruit, ingredient suppliers highlight how they also are “moving on” in search of the latest iteration of sweetening solutions that will reduce sugar content while maintaining the lower calories and sugar-like taste and texture consumers’ crave.