Luxco Inc. introduced two new flavors of Salvador’s ready-to-drink Margaritas.

The Coca-Cola Co. announced that it is expanding its Diet Coke brand with the addition of four new flavors. 

Milwaukee-based King Juice Co. Inc., the owner of the Calypso beverage brand and a co-manufacturer of non-carbonated beverages, announced an investment from private equity firm Mason Wells. 

Caiwater Cactus Water is launching its newest product — Caliwater Cactus+Lime with Fresh Ginger — at Natural Products Expo West. 

Absolut, a brand of Pernod Ricard USA, introduced the newest flavor joining its citrus portfolio: Absolut Lime. 

Svedka vodka, a brand of Constellation Brands Inc., launched Svedka Cucumber Lime. 

Last year, the beverage industry set high expectations for citrus flavors. In particular, lemon was predicted to be one of the Top 3 best-selling flavors in 2014, according to respondents of Beverage Industry’s 2013 New Product Development Survey.

Brew Hub introduced Keybilly Island Ale, a craft beer brewed with key lime juice and the first beer in Brew Hub's Craft Collection.

Citrus flavors have long been popular among U.S. consumers, whether the flavors appear in an orange soda or Key Lime pie.

When it comes to fashion, the saying “What’s old is new again” can be used quite frequently. And when it comes to beverage formulation, that same adage still applies.