MillerCoors’ Miller Lite brand is keeping its head in the game with two renewed multi-year sponsorships for both Major League Baseball’s Milwaukee Brewers and the NFL’s Chicago Bears.
According to a study by Kelton Research on behalf of Miller Lite, more than half of Americans gather with friends or family the night before Thanksgiving. This year, Chicago-based MillerCoors’ Miller Lite brand is sponsoring some of those get-togethers by giving away $50,000 toward what it’s calling “Beersgiving” celebrations.