Third Street Inc. will launch nine new organic, Fair Trade, non-GMO iced teas and lemonades at Whole Foods Market stores nationwide in April.

Brisk, a brand managed by a joint venture between PepsiCo Inc. and Unilever USA, launched a new Half & Half product line.

The number of recent lemonade beverage launches into the market signals that the beverage industry is ready for warmer weather.

Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.

As part of The Pepsi Lipton Tea partnership, a joint venture between PepsiCo and Unilever, the Lipton brand launched Lipton Diet Green Tea Honey Ginseng and Lipton Half & Half Tea & Lemonade drinks.

Arizona Beverages USA LLC added a new Strawberry flavor to its Arnold Palmer Half & Half line.

Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace. 

 DD Williamson and ColorMaker Inc. invite attendees at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo, June 25-28 in Las Vegas, to visit The Color House at booth 1551.  

In preparation for summer, Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra beer brand with the limited-edition launch of Ultra 19th Hole Light Tea & Lemonade.

Dr Pepper Snapple Group launched Snapple Diet Half ‘n Half Lemonade Iced Tea, a blend of lemonade and iced tea made with green and black tea.