As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.

PHOCUS is expanding its partnership with The Vitamin Shoppe through an exclusive release of a new pineapple flavor in stores and on vitaminshoppe.com.

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.

As consumers more closely scrutinize beverage labels, recognizable, from nature hydrocolloids have become an essential part of beverage development.

Consumers expected to gravitate toward “less is more” regarding color, packaging and design, experts note.

Although more of today’s consumers seek out clean label products, Owl’s Brew always believed in the idea that everyone deserves a great-tasting beverage made completely clean.

New beverages today are turning more and more to natural colors as clean label and holistic views of health connect with an increasing consumer base.

Today, as more consumers continue on a functional beverage course, experts note that as such, many are turning to performance beverages to help manage their overall well-being.

Ingredient suppliers announce new mergers and acquisitions as well as solutions to support beverage formulations.

With health and wellness driving consumer purchases, beverage-makers are finding clean label and non-GMO a growing priority for today’s shoppers.