Ever since My Pillow Pets founder Jennifer Telfer started promoting her now famous “As Seen on TV” product Pillow Pets, her company has stressed the product’s dual purpose as a pillow and a stuffed animal.
Although it might not have been a requirement 10 years ago, good brands today will need to make a genuine commitment to sustainability moving forward, says Trent Overholt, vice president of supply chain solutions for Los Angeles-based Rehrig Pacific Co.