As a follow-up to its popular “Make It With a Fireman” YouTube video, Beam Inc.’s Sauza Tequila brand released its new “Make It With a Lifeguard” video.
Beam Inc., Deerfield, Ill., reported a net sales increase by 8 percent to $577.7 million, excluding excise taxes, in the first quarter of 2013, benefiting from strong commercial performance and the acquisition of Pinnacle Vodka. On a comparable basis, net sales increased 3 percent, reflecting the comparison to the quarter from the previous year when new product introductions and route-to-market transitions helped comparable net sales increase 13 percent, the company reports.
Last fall, a team of researchers at Hiroshima University in Japan conducted a study which found that those who looked at pictures of baby animals, such as puppies and kittens, did more productive work afterward, as reported in an article in the Washington Post.
Deerfield, Ill.-based Beam Inc. announced a definitive agreement to sell its Wolfschmidt vodka, Calvert, Bellows, Dark Eyes vodka, Canada House Canadian and Tempo Triple Sec brands and related inventory to Luxco, a St. Louis-based producer, importer and marketer of beverage alcohol products, for $65 million.
Beam Inc. introduced Canadian Club Dock No. 57, which is a blackberry-flavored whisky designed to help bring younger consumers of legal drinking age into the whisky category.
Beam Inc., the owner of Kilbeggan Distillery in Westmeath, Ireland, invested in marketing support and infrastructure updates to the whiskey landmark to help promote it as a tourism destination.
Deerfield, Ill.-based Beam Inc. added the 2 Gingers brand to its Irish whiskey portfolio. Additionally, the company announced that Kieran Folliard, the founder of 2 Gingers, will become Beam’s chief Irish whiskey ambassador in the United States.
Skinnygirl Cocktails, a brand of Deerfield, Ill.-based Beam Inc., has partnered with the Dress for Success organization to launch the Inspire Like a Lady campaign, which is designed to encourage people to join the cause and help support and inspire women everywhere through inspirational messages that answer the simple question, “Who has inspired you today?”