As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.

Heineken USA launched limited-edition Newcastle Cabbie Black Ale, which features notes of various fruits, chocolate and coffee, the company says.

Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.

Heineken USA, White Plains, N.Y., announced its new “Bring Your Sunday Best” retail program featuring its Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands.

Newcastle Brown Ale, a brand of Heineken USA, White Plains, N.Y., brought back its fall No Bollocks retail program for 2013.

Heineken USA Inc., a subsidiary of Heineken International BV, launched limited-edition Newcastle Bombshell pale blonde ale.

Heineken USA announced the first national launch of its limited-edition Newcastle Winter IPA.

 Newcastle Brown Ale is welcoming the fall season with its limited-edition Newcastle Werewolf brew.  

 Newcastle Brown Ale is attempting to cut through the clutter of advertising with its “No Bollocks” retail program.  

Heineken USA Inc., a subsidiary of Heineken International BV, relaunched its Newcastle Summer Ale for a limited time.