The drug store channel showed higher-than-average growth last year with unit sales increasing 2.2 percent versus a retail industry average decline of 0.6 percent in food, drug, convenience and mass merchandise stores, excluding Walmart, according to Susan Viamari, consumer insights expert at Chicago-based SymphonyIRI Group.
Since 2008, the sports drink category has grown to include more than 650 UPCs, explained Susan Viamari, editor of Chicago-based SymphonyIRI Group’s Times & Trends, during the market research firm’s “Merchandising Trends” webinar in February.
Conversion of stores to supercenters affects mass merchandise statistics. Once featuring large stores selling primarily hardlines with a dash of grocery, leading mass merchandise retailers, including Target, Wal-Mart and Kmart, have converted so many stores to supercenters that the traditional mass merchandise channel fell more than 5 percent...
