As the saying goes, any publicity is good publicity. And when it comes to April 1, companies are putting this mantra to work.

Diageo North America’s Captain Morgan brand made its debut in the white rum segment with Captain Morgan White Rum.

Inspired by Captain Henry Morgan’s invasion off the shores of Panama as well as the recent discovery of the remains of a 17th century fleet, Diageo North America launched Captain Morgan Sherry Oak Finish Spiced Rum for a limited time.

Created with the whiskey occasion in mind, Diageo launched Captain Morgan Black Spiced Rum.