Brand partners with Oakland Athletics in distribution, advertising agreement
March 28, 2014
Beginning with their 2014 Opening Homestand on March 29, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero-calorie carbonated soft drink (CSD) in Major League Baseball. The team’s partnership with the Culver City, Calif.-based beverage company will make Zevia’s Ginger Ale, Cola, Ginger Root Beer, Cream Soda, Black Cherry and Grape CSDs available at concessions throughout O.co Coliseum in branded coolers.
Rocky’s Beverages LLC introduced a line of caffeinated club sodas that contain approximately 34 mg of caffeine without any sugar, calories or artificial sweeteners.
Growing concerns about increasing rates of obesity and related diseases such as diabetes have bolstered the need for new sweetener solutions. From 2009 to 2010, 35.7 percent of U.S. adults were obese, according to data released in January by the Center for Disease Control and Prevention (CDC), Atlanta.
With a company history as vibrant as its flagship brand, Big Red Inc., Austin, Texas, is ramping up its efforts in 2012 to expand its Big Red brand throughout the United States as well as to honor the loyalty of those who have enjoyed the flavored carbonated soft drink (CSD) throughout the brand’s 75-year history.
GLG Life Tech Corp.’s newly formed subsidiary AN0C Stevia Solutions launched a new zero-calorie product line, AN0C Dream Sweetener, which is based on GLG’s BlendSure products. AN0C Stevia Solutions focuses on providing naturally sweetened zero- and reduced-calorie food and beverage formulations outside of mainland China, where it markets products under the AN0C brand name.
