Real-sugar version of soft drink debuts in bottles
June 15, 2016
In celebration of its 100th birthday, the Southern soda brand Grapico announced the launch of a new campaign, vintage-inspired packaging and a real-sugar version, which will be available in glass bottles.
To celebrate the 100th Running of the Indianapolis 500 on May 29, Fuzzy’s Ultra Premium Vodka released two commemorative, limited-edition bottles. Fuzzy’s first is a 750-ml commemorative glass bottle that pays homage to the history of the Indianapolis Motor Speedway and past Indianapolis 500 winners.
When Madonna sang, “You know that we are living in a material world, and I am material girl,” the American singer could not have foreseen that her “Material Girl” song would eventually characterize her in the mainstream media. Although Madonna was not singing about glass, aluminum or plastic, these primary packaging materials, like the 1984 pop hit, have become classics.
When you buy a gift, how it is wrapped matters. It’s one of the reasons I like to shop at Von Maur, as the retailer provides free gift wrapping and free shipping to anywhere in the United States.
Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.
Limited-edition packaging design featured as part of It's Mine program
March 15, 2016
For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1.
Packaging redesign features new turkey illustration
January 15, 2016
Wild Turkey debuted a new look for its range of premium bourbon and rye whiskies. The company says the new look better reflects its core values, while making no changes to the liquid inside the bottle.
Ketel One, Big Red offer limited-edition anniversary packaging
January 15, 2016
To commemorate 325 years of distilling at Nolet Family Distillery, Ketel One vodka announced the release of a limited-edition bottle. The 1-liter bottle now is available nationwide.
For the first time since the brand’s inception more than 80 years ago, Stoli Vodka revealed a completely redesigned bottle and packaging for the full range of Stolichnaya Premium Vodka products.