Although cola continues to dominate the volume sales for the packaged carbonated soft drink (CSD) market, the staple flavor has seen its competition rise in the ranks.
Cola variety joins company’s collection of negative-calorie drinks
July 1, 2014
Celsius Holdings Inc., Boca Raton, Fla., announced its newest flavor, Celsius Negative Calorie Cola, which will be unveiled July 4 during the Subway Firecracker 250 at the Daytona International Speedway.
Designed to reach a growing market of youthful carbonated soft drink consumers, The Double Cola Co. released a new look for its Diet Double Cola cans and 12-packs.
PepsiCo, Purchase, N.Y., announced that Pepsi Next, a cola with 60 percent less sugar than Pepsi-Cola, will launch nationwide March 26. The cola’s launch is intended to meet the needs of a segment of consumers who are resistant to full-calorie and diet soft drink offerings, the company said.
