Articles Tagged with ''social media marketing''

Skyy Vodka, a brand of San Francisco-based Campari America, is renewing its Toast To Marriage campaign in partnership with Freedom to Marry, a New York-based national organization dedicated to winning marriage nationwide. In the final months leading up to the U.S. Supreme Court’s ruling on the freedom to marry, Skyy Vodka is using its resources and voice to make a positive impact on causes important to its employees and consumers, the brand says.

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small —  that they do to make a positive difference in their children’s lives.

Advertising on social media is an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales.

Wondering whether using social media for advertising purposes is crossing the line?

When Dogfish Head Craft Brewery opened its brewpub in 1995 in Rehoboth Beach, Del., Founder and President Sam Calagione brewed on a homemade machine dubbed “Sir Hops Alot.”  To keep up with the restaurant’s demand, Calagione used “Sir Hops Alot” to brew two to three times a day, five to six days a week. 

The history of The Coca-Cola Co. is integrally tied in with the iconic marketing campaigns that made Coca-Cola the worldwide brand it is today. Although technological advances are changing the way it interacts with consumers, the company still sees a common goal for its outreach, explains Clyde Tuggle, senior vice president of global public affairs and communications for The Coca-Cola Co.