Partnership allows brand to connect with female football fans
August 28, 2017
St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says.
Whether it’s wine or spirits, consumers are turning to specialty products for their alcohol beverages. These alcohol markets also are being impacted by key demographics, such as millennials and women, research notes.
New craft brewery introduces beers aimed at female craft beer drinkers
May 23, 2016
St. Louis-based High Heel Brewing, a new craft beer company founded by master brewer Kristi McGuire, announced the introduction of a line of craft beers
PepsiCo and Target are first to support NEW Future Fund
April 25, 2016
The Chicago-based Network of Executive Women (NEW), which represents nearly 10,000 members from the retail and consumer goods and services industries, announced that it launched the NEW Future Fund, a campaign aimed at achieving 50/50 gender parity in the industry, it says.
Anthem Worldwide, the brand development practice of Schawk Inc., Des Plaines, Ill., announced the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”
The Coca-Cola Co., Atlanta, is expanding its 5by20 initiative to enable the economic empowerment of women beyond its pilot programs in four countries to a total of 12 countries: Brazil, China, Costa Rica, Egypt, Haiti, India, Kenya, Mexico, Nigeria, the Philippines, South Africa and Thailand.