As beverage manufacturers and contract packaging companies see more SKUs entering the warehouse, operations professionals are tasked with ensuring that all processes are operating efficiently and effectively.
Beverage marketers know that packaging plays an important role in sales. Just as important as the bottle or can that a beverage is packaged in, is how that package is labeled. Without it, consumers couldn’t tell which brand is which.
According to business blog Bizshifts-Trends, Al Ries and Jack Trout popularized the concept of “positioning” in the retail shelf space in their 2000 book “Positioning: The Battle for Your Mind.”
When the fairy godmother in Walt Disney’s version of “Cinderella” dressed the maiden for the ball, she made sure that everything fit perfectly — including that ever-important glass slipper.
In packaging, conformity is not necessarily a negative value. Unlike individuals who dare to be different, when it comes to labels, conformity is an advantage for the shrink and stretch materials that can contour to the innovative sizes and shapes of beverage packaging. And the results are the same as a person with pink hair or a trend-setting style: the ability to stand out from their peers.
Stretch-wrap process saves distributor time, money
January 16, 2012
Servicing 8,000 accounts statewide and wrapping nearly 1,200 loads each day, Hensley Beverage Co. is Arizona’s largest beverage distributor, the company says. Opened in 1955 by Jim Hensley, the company started with 11 employees and has grown to 675 employees today.