Company promotes holiday with app and other promotions
September 23, 2013
Canton, Mass.-based Dunkin’ Brands will celebrate National Coffee Day, which is Sunday, Sept. 29, by treating fans to a free small cup of Dunkin’ Donuts hot or iced coffee via a mobile offer eligible at participating Dunkin’ Donuts restaurants throughout the United States.
Canton, Mass.-based Dunkin’ Donuts announced its plans to expand into Southern California. The quick-service restaurant chain says it has been strategically expanding in contiguous markets across the country with a long-term goal of having more than 15,000 Dunkin’ Donuts restaurants in the United States alone.
Dunkin’ Donuts, Canton, Mass., is asking its Twitter followers to help reveal the newest flavor of Dunkin’ Donuts K-Cup packs with the Next Dunkin’ K-Cup Pack Sweepstakes.
Seattle’s Best Coffee, a subsidiary of Starbucks Coffee Co., Seattle, is offering a free small cup of brewed coffee to those working on the busiest shopping day of the year — Black Friday (Nov. 23).
It’s well-known that many people depend on coffee to get their days started, but a survey by Dunkin’ Donuts and CareerBuilder determined that certain professions rely on it more than others.
In honor of National Coffee Day, celebrated this year on Sept. 29, Canton, Mass.-based Dunkin’ Donuts and Chicago-based CareerBuilder conducted a survey to determine the latest coffee consumption trends in the work place. The survey was conducted from Aug. 13 to Sept. 6 and included more than 4,100 workers nationwide.
The Coca-Cola Co., Atlanta, announced a multi-year product and marketing agreement with Dunkin’ Brands Group Inc., the Canton, Mass.-based parent company of Dunkin’ Donuts and Baskin-Robbins, and the National DCP, which is the exclusive supply chain partner for Dunkin’ Brands.
Dunkin’ Donuts, Canton, Mass., welcomed three new caramel iced coffee flavors to its collection: Caramel Turtle, Caramel Almond and Caramel Mocha. Available at participating Dunkin’ Donuts restaurants for a limited time nationwide, the freshly brewed iced beverages join Dunkin’ Donuts’ lineup of iced coffee flavors, including Blueberry, Cinnamon, Hazelnut and Raspberry.
Seventy percent of consumers said coffee will be part of their Valentine’s Day dinners or dates this year, an independent survey by Dunkin’ Donuts, Canton, Mass., reported. Of those, 50 percent indicated that they would prefer to receive a fresh cup of coffee from their sweetheart rather than flowers.
Eighty-four percent of iced coffee drinkers say they are drinking more iced coffee this winter compared to last winter, according to an independent survey commissioned by Dunkin’ Donuts, Canton, Mass.
