SodaStream, Mount Laurel, N.J., announced the launch of three new flavors co-branded with Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass.

Whether you’re looking for the perfect words for a novel, searching for the right balance of color in a painting or debating on the notes for a musical composition, finding something inspiring to act as your muse can be a difficult task. The same can be said for the beverage market as manufacturers are looking for that perfect formulation.

Ocean Spray Cranberries Inc. merged its cranberry juice with lemonade to create Ocean Spray Cran-Lemonade and Diet Cran-Lemonade juice drinks.

Through a strategic alliance with PepsiCo’s Tropicana brand, Ocean Spray Cranberries Inc. developed new Ocean Spray Premium Cranberry and Blueberry juices for the refrigerated section.

Lakeville-Middleboro, Mass.-based Ocean Spray North America launched two new variations of its flagship cranberry juice cocktail: Ocean Spray Low Tart Cranberry Juice Cocktail and Ocean Spray 2/3 Less Sugar Cranberry Juice Cocktail. Both juice drinks pair the health benefits of cranberry with the great taste consumers have come to expect from Ocean Spray, the company says.

Ocean Spray Cranberries Inc. launched its first cherry juice drink line.

PepsiCo, Purchase, N.Y., and Ocean Spray Cranberries Inc., Lakeville, Mass., formed a strategic alliance in Latin America. As part of the alliance, PepsiCo will have exclusive rights to manufacture and distribute a portfolio of cranberry- and blueberry-based beverages through its Latin America Beverages division.