Q Mixers, Brooklyn, N.Y., announced the launch of its newest innovation: Tropical Ginger Beer. After a year of measurable growth and strong retail performance from its classic Ginger Beer and Hibiscus Ginger Beer variation, the carbonated mixer brand is fueling its innovation pipeline with this tropical twist on the classic flavor, it notes.

Q Mixers unveiled a packaging rebrand that will extend beyond its packaging to also be featured across its website, social media and other consumer touchpoints. 

True Citrus recently launched True Lemon Kids, a low-sugar, clean-label powdered drink mix designed for children.

Regatta Craft Mixers, New York, debuts its new 7.5-ounce Sleek Can six-pack format across all five flavors in the Regatta range.

Madison Chemical offers DART 444, a chlorinated, moderately alkaline detergent designed as a one package, general-purpose foaming cleaner that performs well in hard or soft water.

Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.

Fresh Victor, producer of fresh, cold-pressed juice-based mixers for cocktails, is launching two new flavors in its new 16-ounce size: Mexican Lime & Agave and Cactus Pear & Pomegranate.

Fresh Victor has released a line of cold-pressed juice-based mixers for making craft cocktails and mocktails.