Articles Tagged with ''Scotch whisky''

Glenfiddich single-malt Scotch whisky, a product of New York-based William Grant & Sons, announced the U.S. launch of its new global advertising campaign.

In the mid-1800s, Alexander Walker used his experience in blending teas to create some of the first blended Scotch whiskies in the world. As a result, he transformed the grocery business of his father, John Walker, into a global whisky business. First called Old Highland Whisky, he later renamed the brand Johnnie Walker in honor of his father, the company says.

Bacardi U.S.A. Inc. launched Dewar’s Highlander Honey blended Scotch whisky.

New York-based Scotch whisky brand Label 5 launched its WorldmiXperience Web series, a social media campaign that follows a team of five global Label 5 fans as they spend five days in New York City. The series will broadcast daily on Label 5’s Facebook page and will be updated with photos, interviews and videos of the mission of the day.

Rising demand for Scotch whisky from both mature and emerging markets saw the value of exports grow for the eighth consecutive year, according to the Scotch Whisky Association (SWA), Edinburgh, Scotland. Exports of the alcohol beverage hit a record £4.3 billion or approximately $6.5 billion in 2012, an increase of 87 percent in the last 10 years, the SWA reports. Scotch whisky currently leads the way for British food and drink in overseas markets, forming about 80 percent of Scottish food and drink exports and a quarter of U.K. food and drink exports, it says.

 Ancnoc Highland Single Malt Scotch Whisky launched limited-edition packaging featuring illustrations by Peter Arkle.  

Scottish Spirits Imports Inc. is launching its single grain Scotch whisky in a 12-ounce can this December.