In the beverage industry, trends like clean label and non-GMO are resonating with consumers. Fortified/functional (FF) beverages also have maintained their upward trajectory growing by 6 percent as health-conscious consumers seek out premium products with added vitamins and minerals, according to Chicago-based Euromonitor International’s April report “Fortified/Functional Beverages in the US.”
The founders of Miami Bay Beverage LLC, Branford, Conn., announced that the company is changing its name to trimino Brands, effective immediately. Trimino, which produces a protein water in the functional beverage category, has experienced explosive growth since its launch in late 2014, the company says.
The existence of daily, weekly, monthly and even fashionable pill-organizing containers is enough to prove that taking multiple pills a day has become routine for many consumers.
Whether they’re used by fitness enthusiasts or as on-the-go meal replacements, protein-fortified beverages are carving out their place in the beverage market.
Shortly after the launch of Essentia fortified water in 1998, President and Chief Executive Officer Ken Uptain realized that the consumer market was not ready for it.
Heart disease continues to be a major health concern in the United States. According to the Center for Disease Control & Prevention (CDC), Atlanta, heart disease is the leading cause of death for both men and women.
Advancements in soluble fibers have given beverage developers a whole new set of tools for delivering products that help to fill the fiber gap. Although even the savviest of consumers might not know the difference between inulin and oligofructose, they are beginning to explore the growing number of fiber-rich options available outside of the bread and snack bar categories.