Geneva, N.Y.-based Cheribundi Inc. launched the Cheribundi 7-Day Challenge, which encourages consumers to drink tart cherry juice for seven consecutive days to experience the benefits of tart cherries.

Cheribundi Inc., Geneva, N.Y., announced that 32-ounces bottles of its same-named Tart Cherry Juice and Tart Cherry Juice Light now are available in the cold box and produce section at Key Food locations in New York, New Jersey and Pennsylvania.

Cheribundi Inc., Boulder, Colo., announced that two of its top-selling Fruit Refresh blends, Lemonade Refresh and Cranberry Refresh, now are available in 2,100 Walmart locations. These products will be merchandised in the juice aisle.

Sensient Flavors LLC, a unit of Sensient Technologies Corp., introduced a line of natural, true-to-type varietal cherry flavors suitable for food and beverage applications.

As consumers’ taste preferences shift away from intensely sweet and toward tarter flavor profiles, cherries have an opportunity to fill the flavor gap, according to experts.

Brown-Forman Corp. launched Southern Comfort Bold Black Cherry, which combines Southern Comfort with whiskey and cherry flavors.

Ocean Spray Cranberries Inc. launched its first cherry juice drink line.

Old Orchard Brands, Sparta, Mich., announced a new line of premium juice made from pure tart cherry juice called Very Cherre. The 100 percent juice comes in multi-serve 64-ounce bottles and is available at select grocery and supermarket stores this month with national distribution expected mid-summer. Suggested retail price is $4.99 a bottle.