Beam Suntory Inc.’s Jim Beam brand launched its latest flavored whiskey — Jim Beam Apple.

Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced a new partnership with Snapchat, making it the first whiskey brand to leverage the app for marketing efforts, the company says. Currently active, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the United Sates through the end of October coinciding with existing marketing efforts supporting new Jim Beam Apple, the newest flavored whiskey from the company.

A spicy and warm Jim Beam Pre-Prohibition Style Rye comes to the market.

Beam Inc. added two new varieties to its Jim Beam portfolio.

Jim Beam, a brand of Beam Inc., Deerfield, Ill., launched its Live Music Series in support of the nation’s troops. This year, the series includes six concerts featuring artists who have partnered in the past with the bourbon brand, including Kid Rock, Daughtry, David Gray, Darius Rucker, Bush and Train.

Beam Inc. launched Red Stag by Jim Beam Honey Tea and Spiced whiskeys.

Beam Inc.’s Jim Beam brand launched Devil’s Cut, a premium bourbon with a unique production process.