North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.

Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.

The Coca-Cola Co., Atlanta, reported strong third-quarter and year-to-date 2012 results, with solid volume and revenue growth and continued volume and value share gains in total non-alcohol ready-to-drink (NARTD) beverages, as well as across nearly every beverage category in which the company competes.

The Coca-Cola Co. introduced naturally flavored Seagram’s Sparkling Selzter Waters in Key Lime, Orange Citrus, Blackberry Raspberry and White Peach flavors.

North American Breweries launched Seagram’s Escapes Frozen Flavors, which is a line of single-serve ready-to-drink frozen flavored malt beverages (FMBs).

The Genesee Brewery Co. added two new flavors to its Seagram’s Escapes line of flavored malt beverages.

North American Breweries introduced Seagram’s Smooth in response to consumer feedback regarding the quality and taste of current flavored malt beverages (FMB) in the market, the company says.