MTN DEW RISE ENERGY offers mental boost, immune support
March 17, 2021
In partnership with NBA icon, businessman and philanthropist LeBron James, MTN DEW announced the launch of RISE ENERGY, an energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar, the company says.
Consumer packaged goods (CPG) manufacturers are formulating with a host of functional ingredients that are designed to make the aging process less strenuous and more focused.
New variety combines traditional cola taste with natural caffeine, L-Theanine
June 1, 2020
Louisville, Ky.-based Clear/Cut Phocus (Phocus) announced the launch of its new Cola flavor. The seventh flavor from the sparkling water brand, Cola will join the current roster of Phocus offerings, including Peach, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber and Natural, and will be available nationwide.
With beverage-makers increasingly seeking ingredients that deliver a specific function, the functional beverage market is addressing a wide range of product attributes, experts note.
New energy drink launches consumer challenge on TikTok
December 20, 2019
Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.
Seattle-based Jade Leaf Matcha expanded its portfolio with its newest product line: Matcha Latte Infusions. Available in four varieties — Glow, Protect, Think and Balance — each infusion blends functional ingredients and adaptogens into CCOF-certified organic Japanese matcha.