Core Power, a brand of Chicago-based fairlife LLC, signed on as the national sponsor and official protein drink of the 2014 Reebok Spartan Race, a global obstacle race series. The partnership pairs two companies committed to providing athletes and active individuals with tools and experiences designed to enhance sports performance.

Kemin Industries Inc. launched AssuriTea Sport, a water-extracted proprietary formula of diverse polyphenols that works as a recovery ingredient for athletes and other active individuals.

Cytosport, the Benicia, Calif.-based parent company of Muscle Milk and Muscle Milk Light, launched Muscle Milk Light Peach Mango in 14-ounce ready-to-drink bottles. Peach Mango is the first Muscle Milk Light beverage option to be naturally flavored and sweetened with stevia, monk fruit and cane sugar, the company says.

FitAid Beverages LLC, in conjunction with LifeAid Beverage Co., launched FitAid, a paleo-friendly sports and recovery drink that benefits athletes during their workouts, the companies say.

Created by a former U.S. Navy SEAL, Kill Cliff Endurance & Recovery drinks were designed to reduce inflammation, thus increasing performance and speeding up recovery time, the company says.