In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says.

Campari America introduced a new addition to its rum portfolio: The Baron Samedi Spiced Rum. 

Hamilton, Bermuda-based Bacardi Ltd.’s Bacardi Oakheart spiced rum is ramping up media efforts just in time for the holidays. Originally focused on four markets — California, Florida, Indiana and Texas — the brand plans to expand the campaign into other states in 2016. 

Ardagh Group unveiled two packaging firsts on the new bottle of William Grant & Sons’ Sailor Jerry premium spiced rum.

U.S. consumers have shown how enthusiastic they are about Blue Chair Bay Coconut Spiced Rum Cream. The import brand of Rochester, N.Y.-based Fishbowl Spirits that was created and owned by country music star Kenny Chesney announced that the limited-edition variety sold out nationwide.

Imported and bottled by Fishbowl Spirits, and created and owned by country music star Kenny Chesney, Blue Chair Bay Rum introduced Coconut Spiced Rum Cream for a limited time.

Trinchero Family Estates introduced the first new product innovation line in its Trinchero National Spirits division: Sugar Island Coconut and Spiced Rums.

Cape Spirits Inc. introduced Wicked Dolphin Florida Spiced Artisan Rum to the Florida market.

Inspired by Captain Henry Morgan’s invasion off the shores of Panama as well as the recent discovery of the remains of a 17th century fleet, Diageo North America launched Captain Morgan Sherry Oak Finish Spiced Rum for a limited time.

Produced at the West Indies Rum Distillery in Barbados, Shellback Silver and Spiced Rums now are imported into the United States by Grande Antilles Cane Spirits.