Cheerwine, the “legendary soft drink of the South,” and indie-rockers The Avett Brothers will host a charity concert Oct. 19 to support Operation Homefront, Big Brothers Big Sisters and the University of Virginia Children’s Hospital.
The Coffee Bean & Tea Leaf, a retailer based in Los Angeles, has joined forces with Feeding America to kick off a fall campaign to raise funds for food banks around the country. The Coffee Bean & Tea Leaf will work with the hunger-relief charity to donate a portion of funds raised at participating cafés this season to local food banks.
Celestial Seasonings, a subsidiary of Melville, N.Y.-based The Hain Celestial Group Inc., hosted its second annual B Strong Ride cycling event Aug. 11 to raise money for local and national cancer organizations.
As part of its second-quarter grants, the philanthropic arm of Atlanta-based The Coca-Cola Co., The Coca-Cola Foundation, awarded $1.25 million to the United Services Organization’s (USO) Operation Enduring Care program.
In collaboration with the 2012 football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand partnered with former Pittsburgh football player Jerome Bettis, also known as “The Bus,” to support the annual Jerome Bettis Asthma and Sports Camp.
Jamba Juice Co., Emeryville, Calif., announced that through its “Team Up for a Healthy America” campaign and associated fan pledges, it has been able to support DonorsChoose.org in providing much-needed play and exercise equipment to help kids be active in schools across the United States. DonorsChoose.org is an online charity that provides students with the tools and experiences necessary to help ensure they receive an excellent education, according to the website.
Starbucks Coffee Co., Seattle, announced the launch of its Indivisible collection, which includes an Indivisible Blend coffee and two new products to support the Create Jobs for USA program. With each purchase from the Indivisible collection, Starbucks will make a donation to Opportunity Finance Network for the Create Jobs for USA fund to help create and retain jobs across the country.
Voss Artesian Water from Norway kicks off its second annual 31 Days to Make a Difference campaign on World Water Day, which is March 22, ending on Earth Day, April 22.
Beam Inc., Deerfield, Ill., donated 2,000 meals to military service members and their families through its annual “Holiday Meals for Military Families” program. In partnership with Operation Homefront and nearly 50 business partners, Beam visited six active military bases across the Midwest and Northeast, which is double the number of donated meals from last year, the company said.
Stone Brewing Co., Escondido, Calif., announced the release of “The Alchemist/Ninkasi/Stone More Brown than Black IPA.” The beer is the fifth collaboration beer released by Stone and various partners in 2011.
