Little Villager available in three kid-friendly flavors
November 5, 2018
San Diego-based Villager Goods launched Little Villager, a low-sugar and flavorful organic beverage for kids. Co-founded by active and health-conscious parents Josh Landan and Jeff Hansson, Villager Goods is also owned in partnership with a team of professional surf, skateboard, and snowboard athlete investor-ambassadors.
Vita Coco Kids available at Target stores nationwide in July
June 11, 2013
New York-based Vita Coco launched Vita Coco Kids, a new line of coconut water beverages formulated especially for children between the ages of 2 and 8. The new beverages will be available in Apple Island, Paradise Punch and Very Cherry Beach flavors.
When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
American Beverage Corp. and The Biondo Group collaborated to redesign the packaging for Little Hug Fruit Barrels. The brand identity and package design firm stated that the Little Hug packaging incorporates water and fruit imagery to articulate strong flavor, refreshment and energy cues. The new brand mark incorporates the barrel-shaped bottle as a discrete icon and the name Fruit Barrels, according to The Biondo Group.
The Children’s Food and Beverage Advertising Initiative (CFBAI), a program of the Council of Better Business Bureaus, announced an agreement that will enforce uniform nutrition criteria for food and beverages advertised to children. The CFBAI in collaboration with top food industry scientists and nutritionists developed the nutrition criteria.