Following its acquisition by C&C Group, Hornsby’s Cider received an updated brand image to capture its 15-year-old brand essence while helping it stand out from other brands in the category, the company says.
As part of its summer mission to spread refreshment across the country, MillerCoors’ Coors Light brand launched “The World’s Most Refreshing Can” this season.
Following its launch in the American market in bottles last year, Stiegl Brewery’s Grapefruit Radler beer and grapefruit soda blend now is available in cans.
Anheuser Busch, a wholly owned subsidiary of Anheuser-Busch InBev, will nationally launch 11.5-ounce reclosable aluminum bottles for its Bud Light Platinum beer later this year.