Read about the latest releases from Cognex Corp., Ultrachem Inc., GEA Heat Exchangers GmbH, and many more.
August 16, 2013
Cognex Corp. released two new products — the Advantage 100 vision system and the AE2 Advantage engine — designed for integration into original equipment manufacturer (OEM) devices and equipment.
When it comes to choosing labeling equipment, customers are interested in machines that offer the widest range of applications and uses, explains Roy Oomen, category manager of labels and packaging for HP Indigo and Inkjet Press, Tel Aviv, Israel.
According to a recent report by the Packaging Machinery Manufacturers Institute (PMMI), the market for labels is increasing year-over-year by as much as 5.2 percent.
In packaging, conformity is not necessarily a negative value. Unlike individuals who dare to be different, when it comes to labels, conformity is an advantage for the shrink and stretch materials that can contour to the innovative sizes and shapes of beverage packaging. And the results are the same as a person with pink hair or a trend-setting style: the ability to stand out from their peers.
The United States market was introduced to 1,709 new beverages from January to July 2011, according to Chicago-based Mintel International’s Global New Products Database. With so many new products in the beverage sector, companies continue to search for ways to help their products stand out on store shelves. These store-shelf marketing initiatives are not only impacting the beverages, but also the labeling equipment for the products, equipment manufacturers say.
Rooibee Red Tea now comes in 4-packs. The new packaging design displays the total calories for each container as recommended by the American Beverage Association’s Clear on Calories initiative in support of First Lady Michelle Obama’s efforts to help families make informed choices as part of an active, healthy lifestyle.
Beverage labels are the workhorses of beverage marketing. If only it were so simple for beverage manufacturers to get customers to do the same with a simple label and easy-to-follow directions.