Monster energy - Articles - Page 3

Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish

August 9, 2019

In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.

REIGN Total Body Fuel Energy Drink

May 14, 2019

Monster Energy Co. released its latest product: REIGN Total Body Fuel.

Swire Coca-Cola USA, Monster reach distribution agreement

Bottler expands territories to distribute energy drink brand

March 18, 2019

Swire Coca-Cola, USA, Draper, Utah, announced the signing of a distribution agreement giving the company and other Coca-Cola franchise bottlers the rights to distribute Monster products throughout Arizona and in limited areas of New Mexico and Colorado.

Monster Beverage Corp. releases Q2 results

Net sales increased 9.6 percent year-over-year

September 15, 2017

Monster Beverage Corp., Corona, Calif., reported financial results for the three- and six-months that ended June 30.

2017 State of the Beverage Industry: Steady demand drives energy drinks market

Flavor innovations impact energy drinks

July 12, 2017

The promise of a convenient, on-the-go caffeinated beverage, along with more flavor choices and natural ingredients, continues to drive the energy drinks market.

Steady upward trajectory for energy drinks market

Natural ingredients, flavor innovations fueling new product development

Barbara Harfmann

August 10, 2016

The well-known philosopher Aristotle once said “The energy of the mind is the essence of life.” In today’s everyday life, the energy drinks market might be the new essence of the life as the category — in connection with an uptick in energy shots’ sales — now is the No. 2 performer, second only to bottled water, in convenience stores, according to market research analysts.

Energy drinks incorporate more flavors into beverage market

Beverage-makers need to address natural, organic trends in energy, experts note

Jessica Jacobsen

August 10, 2015

Many people will tell you that in beverage industry, taste is king. As brand owners develop new beverages, they are tasked with finding that balance between function and flavor.

2015 State of the Beverage Industry: Energy category impacted by other segments

Natural and organic varieties offer growth options

July 13, 2015

As beverage manufacturers get more creative in their product development, more beverages seem to be blurring the category lines.

Nielsen announces 2015 Breakthrough Innovation Award winners

PepsiCo, Monster Energy Co., MillerCoors and Red Bull among winners

May 4, 2015

Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line.