Red Bull USA released cans featuring camouflage graphics for its same-named energy drink varieties for sale in military channels and retailers immediately surrounding U.S. military bases.
The Can Manufacturers Institute (CMI), Washington, D.C., launched a new website, Cans: The Sustainable & Smart Solution, which promotes the benefits of metal cans as a packaging choice for food and beverages. The interactive microsite, which includes data and videos, focuses on cans’ sustainability and reasons for choosing cans.
Styles feature Coors Light-, and Blue Moon-based cocktails
June 4, 2013
Red Robin Gourmet Burgers Inc., Greenwood Village, Colo., released two new beer cocktails for the summer that will be available exclusively at Red Robin dining locations. Served in a limited-edition, reusable beer can, these beer and liquor combinations are served in two styles: the Coors Light Can-Crafted Cocktail, which is a mixture of Coors Light beer, ginger liqueur and lemonade topped with fresh squeezed lemon, and the Blue Moon Can-Crafted Cocktail, which is a combination of Blue Moon Belgian White beer, Svedka Clementine vodka, orange juice and lime juice.
Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.
Designed to reach a growing market of youthful carbonated soft drink consumers, The Double Cola Co. released a new look for its Diet Double Cola cans and 12-packs.
Killer Buzz energy drinks, now known as KLR BZ, were redesigned with new graphics that correspond with its new tagline, “Stick that in a can and drink it.”
Students recycled more than 4.5 million aluminum beverage cans from America Recycles Day, which was Nov. 15, 2011, through Earth Day on April 22 in the second annual Great American Can Roundup, a national recycling competition sponsored by the U.S. can industry.