Articles Tagged with ''Red Bull''

Red Bull North America Inc. expanded its Red Bull Editions product line with the release of Red Bull Orange Edition. 

Many people will tell you that in beverage industry, taste is king. As brand owners develop new beverages, they are tasked with finding that balance between function and flavor.

Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line. 

Red Bull North America Inc. will add new flavors to its Red Bull Editions energy drinks lineup in February.

To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest.

As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.

According to Mintel, 42 percent of people who drink energy shots take them in the afternoon, and 49 percent of people who consume energy drinks also do so in the afternoon, said Jennifer Zegler, global food and drink analyst at the Chicago-based market research firm, in Beverage Industry’s August 2013 issue.

Red Bull USA will add a new Edition to its Red Bull Editions energy drinks lineup.

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.