Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is adding three new better-for-you options to its portfolio: Fruitifuls Organic, Juicy Waters and Juicy Juice + Protein.

Sales of traditional juice and juice drinks have been declining for several years as consumers seek to reduce sugar consumption and are foregoing traditional at-home breakfasts, which often featured orange juice as a staple.

Founded in 2005, the San Francisco-based hint Inc. was born with passion and purpose, growing from Goldin’s experimentation in the kitchen from adding sliced up fruits into water as a means to get healthy.

RETHINK Brands, Columbia, Md., is launching RETHINK Juice Splash. With only 1 gram of natural sugar and no artificial sweeteners, RETHINK Juice Splash is positioned to be the new benchmark of health in the kid’s aseptic juice category, the company says. RETHINK Juice Splash launches nationwide with two flavors — Watermelon and Fruit Punch — and two more — Kiwi Strawberry and Strawberry Lemonade — coming in the second quarter.

San Francisco-based hint Inc. announced its new hint water for kids. Available in four fruit flavors — Watermelon, Cherry, Blackberry and Apple — the new line is packaged in 200-ml Tetra cartons. Hint waters are non-GMO certified and WHOLE30 approved. They are vegan, and contain no MSG, nuts, soy or gluten. Like all hint waters, the kids’ version is free from juice, sugar, diet sweeteners, colors, calories and preservatives, the company says.

San Diego-based Villager Goods launched Little Villager, a low-sugar and flavorful organic beverage for kids. Co-founded by active and health-conscious parents Josh Landan and Jeff Hansson, Villager Goods is also owned in partnership with a team of professional surf, skateboard, and snowboard athlete investor-ambassadors.

Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., is announcing its newest product offerings: Tropicana Kids and Tropicana Coco Blends.

ROAR Beverages, Disney Consumer Products and Interactive Media announced the launch of ROAR KIDS, a line of water-based hydration beverages aimed at kids and featuring the Marvel Super Heroes. 

RETHINK Brands announced the launch of RETHINK Kids Water, a boxed water line for kids launching at select CVS and Target stores nationwide. 

Capri Sun, a brand of The Kraft Heinz Co., Pittsburg and Chicago, unveiled Capri Sun Sport. The new flavored water beverage was designed with kids in mind for their recreational or moderate activities.