Articles Tagged with ''drink mixes''

Taking liquid concentrates into the alcohol segment, Seismix LLC introduced ZMix instant cocktail mixes.

Celsius Holdings Inc., Boca Raton, Fla., announced a partnership agreement with the National Association for Fitness Certification (NAFC).

Kraft Foodservice, a division of Northfield, Ill.-based Kraft Foods Group Inc., is offering free merchandising racks for its Mio liquid water enhancers. Designed to boost bottled water sales at foodservice locations, the company is offering two options: a hitchhiker rack or a cooler door rack.

After a successful launch in the United Kingdom last year, Bravura Foods USA LLC is bringing its Peanut Hottie instant hot peanut butter drink to the U.S. market this fall.

Although the term mixologist is commonly referenced in association with alcohol products, innovations within the drink mix category are allowing consumers to become mixologists in the non-alcohol arena.

Consumer interest in healthy beverages has led to an evolving marketplace within the industry, experts note. For instance, the tea category has experienced sales increases due to consumer emphasis placed on healthy living habits, according to a January report from Santa Monica, Calif.-based IBISWorld titled “Tea Production in the US.”

After a strong growth period, the sports drink category is facing competition from brands outside the category.

BYB Brands Inc., a wholly owned subsidiary of Coca-Cola Bottling Co. Consolidated, will launch Tum-E Yummies Kids Water Enhancers at the end of July.

On June 1, KickDrop Beverages Inc. will launch Drop2O mint-flavored liquid concentrates.

Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.