Celsius Holdings Inc., Boca Raton, Fla., announced its newest flavor, Celsius Negative Calorie Cola, which will be unveiled July 4 during the Subway Firecracker 250 at the Daytona International Speedway.

KeVita Inc. added three new flavors to its line of sparkling probiotic beverages: Blueberry Cherry, Tangerine and Hibiscus Berry Daily Cleanse.

Celsius Holdings Inc. added a new Berry Blast flavor to its Celsius line of drink mixes.

Developed by a registered nurse and a family therapist with expertise in personal training and nutrition, Kees protein drinks were designed to help consumers feel good every day.

Whether it’s because of its weight management capabilities or its preventative links, fiber is putting its stamp on the American diet.

Be Well Nutrition Inc. partnered with Molly Kimball, a registered dietician and lead nutritionist with Ochsner's Elmwood Fitness Center, to create all-natural Iconic Healthy Lifestyle Beverages.

HealthGuard Wellness LLC launched Be Skinny dietary supplement shots featuring ingredients that were clinically tested to suppress appetite and reduce cravings.

Although some segments of the beverage industry often are associated with the obesity epidemic in America, more than half of consumers believe they are responsible for their own weight, according to research by The Hartman Group, Bellevue, Wash.

LifeStyle Brands International LLC launched uvé, a naturally flavored and sweetened sparkling beverage that was formulated to help boost an individual’s healthy weight management efforts.