Heineken USA, White Plains, N.Y., unveiled BrewLock, its patented new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draft beer, the company says. The BrewLock draft beer system is designed to consistently provide a freshly brewed beer taste in an easy-to-install format, it says.

Heineken USA, White Plains, N.Y., is bringing back its “Beers of Mexico” variety pack with new limited-edition offering of Dos Equis Azul, along with Dos Equis Lager, Tecate and Sol Mexican beers.

Tecate introduced a spicy traditional Michelada Mexican brew.

Heineken USA announces it is doubling its investment in the slim-can segment in 2015. Marketing support, including out-of-home advertising, traffic-stopping in-store point-of-sale, and a new slim-can 24-pack will emphasize the can’s “Cold to the last drop. Perfect for any occasion,” consumer benefit to drive traffic and retail sales, the company says.

Boca Raton, Fla.-based Maui Spa and Wellness Center hired Insider Media Management to help spread the concept that the same ingredients that make beer taste good also are beneficial for the body.

Dos Equis, a premium Mexican beer brand of White Plains, N.Y.-based Heineken USA Inc., introduced a new, fully integrated digital retail and on-premise promotion aimed at driving sales during a period when beer sales typically hit a lull, the brand says. Dos Equis Marks the Spot will run from Feb. 1 through the end of March, with targeted digital platforms and in-store elements inviting consumers to participate in a daily virtual treasure hunt to locate the brand’s famous XXs for the chance to win the “most interesting” winter experiences.

This holiday season, White Plains, N.Y.-based Heineken USA is offering consumers of legal drinking age the ability to enhance their parties and get-togethers with the Heineken beer brand. The brand’s #SparkMyParty holiday delivery service will bring holiday plus-ups right to consumers’ doorsteps, the company says.

Heineken USA brought back its popular Beers of Mexico variety pack with a new, limited-edition variety: Dos Equis Invierno.

White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is kicking off a brand-new series of “collaboration edition” beers made with some of Europe’s finest and oldest breweries. To brew the first offering in the series, the brand turned to its Edinburgh, Scotland-based sister brewery Caledonian to develop an ale that brings world-class traditional British brewing to casual beer drinkers around the world, Newcastle explains.

After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.